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The Networker #19: Craft Your Perfect Introduction at Networking Events

17 May, 2023
Read time: 1 minute & 22 seconds (+ watch time)

“So what do you do?”

The most common question you navigate at a networking event.

And my guess is your answer ticks one (or more) of these:

    • Changes each time
    • You reel off a blabbering list of services and achievements
    • Vague and generic
    • Full of industry acronyms and buzzwords the person on the receiving end has no idea about (but are nodding away like they do)
    • It’s dull and boring (or you do one of my pet hates and play down what you do – e.g. “oh I’m just another boring X”)

Today, we fix that.

As your answer to this question can be a big factor in the direction that conversation (and relationship) takes.

Let’s dive in.

This week I’m outsourcing the knowledge in The Networker.

To Clay Hebert.

Because over the weekend I came across his TED talk; The Best Way To Answer “So What Do You Do?”

And every networker needs to see it.

I’ve watched it 3 times. And counting.


  1. Introductions are so often a car crash at networking events
  2. He and I share the belief that the idea of an ‘elevator pitch’ is outdated and needs to be killed
  3. First impressions count – and this will drastically improve your chances of making a good one
  4. You’re not taught how to craft the perfect intro (and if you are it’s in an archaic method)
  5. His method to creating a memorable and intriguing intro is too good to not share

​The video is 12 minutes 13 seconds, and is delivered in a compact, concise and formulaic way that anyone can apply.

It’s so worth your time.

You’ll come away from it with a new way of thinking.

And a smarter networker.

My Takeaways

    • Typical Intro v Perfect Intro
      • Typical: About you, complete, accurate
      • Perfect: About who you help, interesting, confident
    • Shoot for intrigue, not for information – this gets people wanting to find out more
    • His perfect introduction formula – which not only will help with your introduction at events, but clarifying your target audience
    • It’s ok to have more than one introduction – depending on who you’re speaking to or the context
    • How creating the perfect intro helps find compelling stories to bring what you do to life
    • Linking your perfect intro to a compelling story is the magic package

In doing so, he asks; who wouldn’t want to connect with you?

Craft your perfect intro by watching it below.

What Is The Networker?

The weekly newsletter for business owners and sales leaders to become smarter networkers and drive better networking results.

1 networking tip, trend or tidbit – every Wednesday morning.

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